What is On-Device Mobile Visual Search?
On-Device MVS, means that the images in offline, printed media are stored within the app that the customer downloads to their phone, rather than accessing a database of images hosted in the Cloud. The real-time response this enables creates an instantly rewarding, engaging consumer experience.
The consumer only requires to ‘scan’ a specific image or object using the built-in camera in order to be presented with marketing and digital content. Up to 100 images can be loaded and synchronised at any one time on the mobile application.