Snap2Win™

Snap2Win™ is an innovative mobile marketing service provided by Mobile Acuity Limited, a world leader in mobile image recognition. Snap2Win™ is an evolution of the more traditional text-to-win mechanic. In a Snap2Win™ campaign customers are asked take a picture of a particular graphic to enter a prize game or competition. The Snap2Win™ platform matches these picture messages to an image database and if a match is found a pre-defined response is sent back to the handset. Suitable graphics include posters and other print material at retail, contents of magazines, billboards, flyers and outdoor displays.

Snap2Win™ campaigns provide a new and exciting mechanic for engaging potential customers with your brand or product. This is both more visual than tradition text-to-win campaigns and interaction with brands and products through the camera phone enables new mechanics that were not previously possible.

Snap2Search™

Snap2Search is a next generation mobile search technology that enables camera phone users to access mobile information by pointing and clicking. Mobile content can be linked to traditional offline media such as advertisements, posters, magazine and newspaper articles, signs, logos and product packaging. Brand owners can create links to promote their own products and services and consumers can create links to share information with other consumers. The service can deliver reviews, price comparisons and other relevant information.

Snap2Win™ Live

Mobile Acuity's Video Call platform, Snap2Win™ Live, is a development of Snap2Win™ for 3G video phones. Instead of sending a picture message via MMS the user of a 3G video phone can dial a video shortcode and interact in realtime with printed material. To access a promotion a user simply enters a five digit shortcode and presses the video call button on their 3G handset. The video response they receive is instant.

Snap2Win™ Live also supports augmented reality overlays as shown in the following video clip.

Intelligent Mobile Imaging

The technical team at Mobile Acuity have extensive experience of mobile imaging applications and have specialist knowledge in the areas of object recognition, face identification, tracking and scene reconstruction. Mobile Acuity can offer advice and provide system design and implementation services for a range of mobile imaging tasks.