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12/02/2007 Mobile Acuity launches Snap2Win at 3GSM2007 Mobile Acuity Limited have announced the offical release of their mobile marketing platform based around picture messaging, Snap2Win. In a Snap2Win™ campaign customers are asked take a picture of a particular graphic to enter a prize game or competition. The Snap2Win™ platform matches these picture messages to an image database and if a match is found a pre-defined response is sent back to the handset. Suitable graphics include posters and other print material at retail, contents of magazines, billboards, flyers and outdoor displays. Snap2Win™ campaigns provide a new and exciting mechanic for engaging potential customers in your brand or product. These campaigns are more visually compelling and brand focused than tradional text-to-win and enable new mechanics that were not previously possible. more news
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